I just came across a great article at Andy Beard’s Niche Marketing Blog where Andy explains exactly why there is nothing wrong with removing the nofollow attribute from blog comments.
The post is in reply to a post made by David Naylor, who more or less says that you should nofollow your blog comments because it invites spam, which in turn causes your readers to lose trust in you.
This isn’t anything new. All kinds of people say the same thing. The only problem with that is this: I’m looking at David’s blog and I’m seeing an average of approximately 7 comments per post. When I look at my own blog I see an average of about 20 or so comments per post with 30-50 comments being normal on posts which I send my list to.
I give live links to all commentators with 3 or more comments and I spend about 5-10 minutes a day MAX moderating comments and although I’m sure you could find a handful of generic comments, no obvious spam gets through.
To me, that handful of generic comments is worth giving back to my readers with a live link! I’m honestly not being arrogant and I’m sure there are some people who don’t care for me, just like anyone else, but I honestly don’t think I have a problem with trust.
If anything by using dofollow I’ve BUILT trust, as my readers know I’m not afraid to give back!
It’s all about building trust, creating relationships and helping people!
Unless you get hundreds of comments on every blog post, YOU CAN’T use the excuse of comment spam and if you have a good internal linking structure, you can’t use the excuse of lost authority. So what’s the real problem? I’d love to know?
photocredit: Brian Purkiss