(This post was writen a while back, but it’s still one of the most important posts on my blog!)
I wrote a similar post not long ago, but my primary point is so important and so rarely understood that I feel like I need to do it again, with a slightly different approach. This, and the previous post, are quite possibly the most important posts I’ve ever written. If I write multiple posts driving in the same point you know it’s important!
There are a handful of niche topics in the Internet Marketing field, which are always talked about more than anything else:
1. List Building
3. Link Building
4. Article Marketing
In many cases each Internet Marketing Strategy is used along side another in one way or another and in all cases they are used with one very simple goal in mind, to generate TRAFFIC!
It’s no secret that these techniques work, but for some reason people are always looking for top secret traffic generating methods.
So, I’d like to share with you the #1 Traffic Generation “Secret” of all time!
OK, it’s not a secret. Actually, the secret could be that it isn’t a secret at all…if that makes sense.
Are there secret gold mines out there that will drive loads of traffic to your site? Probably, but is it worth it to spend hours, day, months or even years looking for them when you may or may not find one…and if you do, will it be long-lasting or a short surge of traffic?
The most important thing I’ve learned over time is that the most important aspect of traffic generation isn’t to get loads of visitors to your site from one traffic source, it’s to get a little here and there and RETAIN those you do get!!
You can work your butt off fighting the Search Engines, Writing loads of articles, trying to convince others to link to your site etc. etc. and do it over and over again just so you can duplicate the traffic you got yesterday, today, or you can retain the traffic you get today and add it onto the traffic you got yesterday and the day before that and so on!
So, continue to write and submit articles, continue to post to forums, continue to do everything you’re currently doing to drive traffic, but get a good auto-responder so you can implement a system within your site/blog that collects names and emails and/or do SOMETHING to retain them!
Simply creating interesting, valuable content is the best way to do that, they’ll come back simply out of will, but giving away a free report in exchange for their name and email is probably the most valuable!
Any way in which you can automate contact between you and them will work. Whether you build an email list, maintain an RSS subscriber base (this blogs lifetime RSS growth in image above) or use another technique to do it, you simply MUST retain your visitors. If you don’t you have a very long, steep hill ahead of you!