You had to know that I would come back with some proof after the response to my recent post where I say Squidoo and related services are overrated Did you think I was like one of those other bloggers out there who don’t have proof?
I decided to go ahead and conduct a little Squidoo case-study of my own. This post (part 1) will only prove my point partly. I know there will still be ALOT of people who have some legitimate arguments after this because this only proves one of my multiple points. To prove the rest of my points I’ve spoken with my good buddy Mark Mason, who will be conducting part 2 of the case study, so stay tuned for that.
Part 1 is very simple. I wanted to test Squidoo’s ability to rank for a low-volume niche phrase by comparing it to an article submitted to 2 of the best article directories (ezinearticles.com & articlesbase.com.) I actually submitted to 3 article directories, but Buzzle doesn’t know how to treat the people who MADE their website (their authors) and deleted my articles for no reason without even letting me know.
I had 3 articles written by Courtney Ramirez (one of the best ghostwriters I’ve ever hired.) I submitted article #1 to ezinearticles and articlesbase both targeting the exact same phrase with exactly the same content. I then created a new squidoo lens for article #1 using the exact same content and targeting the exact same phrase. I did the exact same thing for articles #2 and #3. As soon as an article was approved I created the Squidoo lens ASAP so Google would see them at the same time.
Article #1 published on EzineArticles
Article #2 published on EzineArticles
Article #3 published on EzineArticles
The result actually surprised me! One of the few advantages I THOUGHT Squidoo had was it’s ability rank for a long-tail phrase quickly. However, NONE of the Squidoo lenses were even indexed by Google, let alone ranking for anything, although they either are now or will be soon after linking to them in this blog post. While my articles have sent over 100 unique (laser targeted) visitors to my site already and I’m sure they’ll send several thousand more in the long run with no further work on my part!
Article #1 is ranking in at #12 in Google for “Fish Tank Cleaning” (without quotes) That article has been viewed 606 times so far.
Article #2 is ranking in at #6 in Google for “Fish Tank Sand” (without quotes) That article has been viewed 433 times so far.
Article #3 is ranking in at #9 in Google for “Marine Tropical Fish” (without quotes) That article has been viewed 43 times so far.
So before Squidoo will point internal links to your Squidoo lens, which provides the only benefit to using their system in the first place (a little authority,) you have to send some authority to your lens.
So that proves that Squidoo is NO GOOD for quick results. The winner of Squidoo vs. Ezinearticles is unanimously Ezinearticles without a doubt!
However, like I stated in the first Squidoo post, I’m not saying Squidoo is worthless! I’m simply saying their are better options. This proves one of my points. I’ve also been reading some of PotPieGirl’s stuff and I like her style. She’s big on Squidoo and people seem to respect her advice, so I’ll be reading up on her stuff more in the near future and doing my own tests to see whether I agree or not. At any rate I’m fairly certain that she’s the real deal and a good, ethical marketer.
Mark’s portion of the case study will be coming up and after that I’ll be doing more little case-studies like this, so stay tuned. I’m determined to dig into Squidoo and either confirm or dismiss my thoughts that there are better uses of your time!