The car in that image is my dream car: a Jet Black Porsch Carerra GT. If I had a dollar for every person who has said “Google prefers blogs over static sites” I would be driving that car Unfortunately I don’t
It’s one of the biggest misconception in Internet Marketing. The simple fact is that Google does not rank any site over any other based on the platform in which it is run on. To understand why Google would never do this, we have to think about the goal of Google the Company. Google has one main goal, to make money. They make their money through advertising and the heart and soul of their advertising is their search engine.
So when it comes down to it, the more relevant and useful the top 10 results are when a user does a search, the more money they’re going to make (indirectly) as a result of more and more people using their search engine because it’s the best available.
So, with that being said, if site A is a WordPress blog and site B is a static site and site B is more relevant and useful to the user, why would Google rank site A over site B? They WOULDN’T!
It all comes down to authority and the platform in which your site is being run does NOT increase authority! That’s all there is to it!
BUT WordPress Blogs do have certain Advantages over Static Sites
Now don’t get me wrong, WordPress blogs are awesome and very useful. There are a few characteristics of blogs that make them very powerful.
With RSS you have an additional Means of Visitor Retention – In addition to building a list of prospects via email marketing, which you SHOULD be doing no matter what platform you use, blogs allow you to send updates to anyone who wants them via an RSS reader or directly to their email. This is done via RSS and it is something you don’t have with a static site.
WordPress blogs provide a platform for users to Interact – Every blog post you publish can be discussed between your visitors. Conversation is very powerful! It allows your users voice their opinion (you’re going to voice yours on this post aren’t you?) it allows you to get to know your regular readers and it also creates returning traffic because people want to know what others are saying in response to their comments etc. There are multiple benefits to user interactivity!
WordPress blogs get indexed quicker – It’s not because Google sees that it’s a WordPress blog, and for no reason likes it immediately. Google WANTS to index every single legitimate page on the Internet. The reason blogs tend to get indexed quicker is because they have the ability to ping. Every time you publish a post with WordPress the software pings a list of services. These services include Google Blog Search, Technorati and other authoritative, established sites. Google sees this and comes running to you in order to index your new post.
WordPress has thousands of plugins – When you run a static site, you don’t have all kinds of developers creating cool plugins to tweak out your site. With WordPress you DO. You can get a plugin that will do just about anything imaginable and the best part is most of them are free.
There are also a few cons, but the pros definitely outweigh the cons. WordPress requires quite a bit of server space compared to a light, static site script especially when you have multiple blogs. With WordPress you have to update the software fairly regularly to keep up with security risks etc.
Overall, when comes down to it, WordPress is an awesome Content Management System and I highly recommend using it. But I wanted to clear up that very common misconception with more than just “because I said so.” So the next time someone tells you Google loves blogs, remember what I said today and say “Why? I would love to know your logic” There response might be somthing like “because everyone says so”