There have been several new changes to the Google Adsense Advertising program in the past few months. After looking into these and speaking with my buddy Mark Mason, I noticed a few guidelines that aren’t so new, which I honestly didn’t give alot of thought toward. If you use Adsense, hopefully you make modifications as new rules are applied, but don’t forget about the old rules that may or may not be “cracked down” on in the future!
I still have a few mods to make myself, which I’ll be making very soon, but I wanted to get this out there to those of you who may not know.
There is a rumor going around that the Adsense team will be suspending the accounts next month (April) of those publishers who have not yet implemented existing guidelines. Obviously they suspend accounts all of the time, but they may possibly be getting very strict in the near future. This may or may not be true, but it’s enough to get me off my butt and make some changes.
A Few Important Tweaks that may Save your Account
Images and Video – Most of us chalk it up as common sense that we can’t serve adsense adverts on pages with objectionable content, ie. porn, hate, racism etc. But some of us use images for nearly all of our new blog posts etc. It’s something I honestly never thought of before, but are every single one of those images in compliance? Some images/videos may be inserted out of pure fun and humor, but they may very well be objectionable to some users!
Ads Directly Underneath Titles – *edit* I was a little premature with this one. After RT and Ryan’s comments I looked into it a bit more. My new understanding is that we can place adverts directly underneath titles and headlines, but not all. It depends on the wording. For instance, if the title were “how to boil an egg” that would be fine because it doesn’t imply that the ads are a list of your own links showing how to boil an egg.
If your headline where, for instance, “Best Health Care Resources” it would be against the Adsense TOS because the ads could be mistaken for these resources!
Clarification on the new “Next” and “Previous” Buttons
One of the recent tweaks that many publishers don’t seem to like is the new “Next” and “Previous” arrows beneath our adverts. I read a blog post a few days back (forget where) where the publisher complained about not getting paid for clicks on ads theat are delivered when clicking these new “Next” and “Previous” buttons. I read the same thing in a forum today.
This was derived from a blog post at the Adsense blog that stated:
You won’t generate earnings for clicks on the ‘next’ and ‘previous’ buttons, but these buttons will help improve both advertiser value and your potential revenue.
However, what they’re saying is that you won’t get paid for visitors actually clicking on the “Next” and “Previous” BUTTONS. You WILL get paid for valid clicks on the adverts that are delivered as a result of clicking on those buttons. This is cleared up in the comments field of that post.
To clarify, you won’t receive revenue for clicks on the actual ‘next’ or ‘previous’ arrow buttons, but you will receive revenue for valid clicks on the ads which appear after a user clicks those arrow buttons. Sorry for any confusion!
Anyway, this is just a reminder to those of you who’s income comes (hopefully only partly) from Google Adsense. There are new terms to be aware of and old terms that may be enforced more strictly in the future!
disclaimer – The information provided in this blog post was derived from my own understanding of the Google Adsense Terms of Service. It is not official. For official advice you’ll need to contact a Google Adsense representative and/or read the Google Adsense Terms and Conditions.