Rick

However, like you, I do see the enormous potential but a risk of losing a lot of money if you don’t know what you’re doing.

So I’ve also been doing a lot of research to try to get up to speed. Very helpful post, by the way.

I recently read a post on PPC by a guy I won’t give credit to because, his approach feels “slimey,” if you get my drift, but his idea made sense.

He never advertises on Google. He always researches to see where his potential customers hang out on the web, and then puts his ads on those sites.

This may be obvious to alot of PPC experts but it was a revelation to me.

So may be your results are not only the results of your method, but they are tied also to the economic conditions.

But in anycase, you are right, common sense is likely to prevail in 2009.

@ Tony – Both… I have static sites, blogs etc. and I’m starting to make blogs with FirePow just for PPC.

@ Trevor – Well like I said, I’m not PPC expert, so there are many others who are much more qualified to answer your questions. I’d say whether or not you need a different landing page for each group depends on several factors including the niche, offer and keyword relevance. I haven’t messed with 7 search or pulse 360 so I honestly don’t know.

@ Louis – It’s all about conversion and not always about the backend… Why use an example of $1 per click for a $28 product? I wouldn’t either unless it was converting to a 100+% ROI.

@ Brent – Thanks… I actually have his Definitive Guide to Google Adwords…. got it years ago, but I doubt it’s up to date now. I’ll check out the “ultimate” guide though, thanks… nice to hear from you by the way.

I’ll look forward to your future PPC posts.

I believe the Ultimate Guide To Google Adwords by Perry Marshall would be such a great resource for you, if you’ll give me your address I’ll send you a copy. This is the print version.

He also has another ebook version on his site called Definitive Guide To Google Adwords.

I learned so much reading this a few years ago. There is no fluff, just great info.

I know you make up for it with the back end but surely the front must be not far from a profit also. Anyhoo, good luck and let us know how you get on bro.

Louis

I’d insert tons of keywords and then after 30 or 40 clicks, cut the keywords not performing.

Now, I will reorg. all my ads into adgroups with only 4-6 keywords in each group.

Josh-
Do I need a different landing page for each group, and
are 7 Search and Pulse 360 worth the effort?

Thanks for the great info.

Trevor