How to Make Money with Niche Marketing

August 26th, 2011 | 16 comments

niche marketing for beginners There is not a lack of information on niche marketing out there, but there is a lack of clear, concise and accurate information on the subject, so I’m going to attempt to fill that gap.

The basic concept of niche marketing is very simple. The most common mistakes those who aren’t successful with it usually make are:

- over-analyzing keywords
- under-analyzing keywords
- not giving it a solid chance

I made those same mistakes when I started, but eventually figured out some things, like:

- Finding a profitable market (different than finding keywords) is crucial! The value of one qualified lead to a real estate agent is worth thousands. The value of one qualified lead to a $10 product salesman is worth much less.

- Over-analyzing keywords is a time waster!!! Come up with a good system for competition analysis, use it and move on.

- Ignoring keyword research completely is like walking in the dark. You might get lucky, but you’ll probably fall down the stairs.

- It often takes multiple attempts in multiple markets to succeed. If you target one market and have no success that doesn’t mean you are doing things wrong. Competition and value can easily vary drastically from one niche to another. Some niches are just difficult to target with niche marketing, while others are very easy.

So how can you be a successful niche marketer?

1. Find a profitable market. It is VERY important that the market you choose has alot of money in it, but it’s not crucial what particular market it is you choose. Just make sure there is money in the market. Find average Adwords CPC numbers for the value of a market. I use [removed] for this as well… ok I use [removed] for everything.

2. Generate a list of keywords that are related to that market. Guess what I use to do that?

3. Take that list of keywords and get rid of all of them that just don’t make sense to target… keywords that people search for, which an article explaining something is obviously not what they’re looking for. And also get rid of all keywords in your list that are too competitive (you can use… you guess it, HotNicheSpy for that)

4. Get an article written that targets each keyword. So if you have 8 keywords, have 8 articles written. Get the articles up on your website.

5. Now do some basic SEO. Level 1, 2 and sometimes 3 is all that is usually required. These long-tail keywords are typically very easy to rank for!

6. Once you get one site up, go on to the next! They will not all succeed! Accept that and never rely on one particular site to perform. As the number of niche sites you own rises, so will your profits!

That’s it in a nutshell. Using this very simple “formula” I’ve made thousands of dollars over the years and you can too.

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16 comments

Lesley (4 comments.)
26th August, 2011 at 8:06 pm

Hey Josh!

As always, great info!

I am a niche marketer and, though I haven’t achieved the level of success I desire, I enjoy it very much.

Simple and encouraging. I always look forward to your posts!
John R. (2 comments.)
26th August, 2011 at 8:32 pm

Hey Josh,
Always find your statements encouraging and true. The key for me in this is not all your sites will succeed. There is a balance between working a site and realizing that the niche is not gonna work. I think with time that pans out. So thanks again.
Charles R (4 comments.)
26th August, 2011 at 8:33 pm

Josh,

Great article as always. I think patience is one of the most important things with websites. That and as you say picking a great niche.
Leon (3 comments.)
26th August, 2011 at 9:24 pm

Another great post Josh.

I’m a late comer to internet marketing, approaching the senior citizen category.

I’m pretty much of a technophobe, so it took a while to cobble together a basic website in March.

This latest post of yours has made me see that its time to stop trying to get it “perfect”.

You’ve encouraged me to let it go and find a new niche to try.
Angie Berg (45 comments.)
27th August, 2011 at 2:55 am

I do enjoy niche marketing as well, but I have focused more on large niche sites rather than mini sites with just a handful of pages. A mini site would be fairly easy to outrank in the serps than a larger “authority site” on the same niche.

I think it’s just a matter of preference as to which you decide to do, but if you go for a niche site that is going to be large and become an authority site, it’s a good idea to enjoy the subject matter or you’ll get bored out of your mind.
Ron's SEO Copywriting Tips (8 comments.)
27th August, 2011 at 3:18 am

Ah! You talked only about keyword research. But there are so much more involved into the process.
Stef (54 comments.)
27th August, 2011 at 10:02 am

Josh:

“Using this very simple “formula” I’ve made thousands of dollars over the years”

FYI: HotNicheSpy is only 1 year old

Not sure yet how to switch it back on, I follow your email advice and shut my brain off for the weekend
Josh Spaulding
27th August, 2011 at 1:15 pm

Ron – like what?

Stef – Correct. I’ve been doing niche marketing for about 7 years… not sure what you mean by that?
Stef (54 comments.)
27th August, 2011 at 1:46 pm

@Josh

Just curious which keyword tool(s) you were using before you put HotNicheSpy together, (I did read your keyword research ideas in your free reports for the last 7 years, but at the end of the day, sooner or later, lots of us just use a tool).

Thanks for your reply, as usual
Josh Spaulding
27th August, 2011 at 2:10 pm

I used various tools before HNS. I did alot of stuff manually too.
Stan (2 comments.)
27th August, 2011 at 4:33 pm

That is great information Josh but I see there’s no mention of backlinking. Do you find that the steps you mention are sufficient or is backlinking a given?
Josh Spaulding
27th August, 2011 at 5:36 pm

Stan – See #5
Stan (2 comments.)
28th August, 2011 at 1:28 am

Duh!! Hadn’t followed the link yet. Guess that highlights my lack of…. what? method!
Lee Anderson (2 comments.)
28th August, 2011 at 6:42 pm

Another great article Josh. Your posts give very practical advice. I really appreciate your approach.
gill (3 comments.)
30th August, 2011 at 11:02 am

It’s really a very simple process, but many people make it seem complicated. You explained it very clearly.
Tim Shirley (1 comments.)
16th September, 2011 at 6:52 pm

Hi Josh,

The following comment will probably reveal how green I am but whatever…

So in the above explanation with the 8 keyword rich articles you are creating a blog site. The purpose is
to build a list or monetize through advertisements?

Thanks in advance!