Since Jon and I started KeywordCanine (KC,) I’ve started getting back into creating small adsense sites. The case study sites I created for KC, using KC, started bringing in $5-$10 per day, and still do, which got me thinking, why did I stop making these sites years ago? So I’ve created a few more and have others that I’m in the process of getting published.
With that being said, today I want to show you exactly how I create these small sites and tell you what I believe is important.
How I Create Small Adsense Sites
First, let me make it clear that although the following is for Adsense sites specifically, you can use the same type of site as an affiliate site or for many other monetization models. But since there are many different ways to do affiliate sites and since the “best” way is determined by the niche, what products are available and other factors, I’m focusing on Adsense, since I do the same things for all of my adsense sites, no matter what niche etc.
I’m going to skip the basics (registering an exact match domain, installing wordpress or a template etc.)
1. The first thing I do once I have WordPress installed, or my template uploaded, is I add a few standard pages: About, Contact and Privacy (or you can use “Legal” or something similar in place of privacy) at a bare minimum. But the more pages the better! I haven’t ran any tests to see exactly how google reacts to new sites that have these pages and new sites that don’t, but to me it seems like common sense that a good, legitimate site would have these pages and that any site that does not have these pages is not legitimate. And I’ve had alot of very profitable sites that rank FAST by doing so.
The content I put on these pages varies. But I always just try to make them “sound” as natural and real as possible. On the contact page I put a real email address, that really does forward to my main email… something like “email@example.com” On the about page I just write up a few sentences (minimum) that sounds good. On the Privacy/Legal page I generate a website agreement from here. If you want to go all out, which DEFINITELY would not hurt, you can add a DMCA page (explaining how readers can report copyright violations,) an advertising page and any number of other pages… all show that your site is credible.
2. I link out to a competitor site. Yep, I link to my competitors! This link should be to an obviously legitimate site like wikipedia or something. Answer these questions: How many spam sites have you seen that link to authoritative sites in their niche? (my guess is very few or none.) How many legitimate sites have you seen that link to other legitimate sites? (my guess is nearly all of them.) So how do you think Google treats a site that provides a “clean” (no nofollow) link to an authoritative site?
3. I typically use free themes/templates, but I use a different one for each of my sites. Just like link networks must reduce their trace in the SE’s, if you own multiple adsense sites you don’t want google knowing that you have “xx” websites that were made for the sole purpose of earning adsense revenue. So you don’t want all of your sites using the same theme/template. Mix it up. It’s also a good idea to use multiple c-class hosting, like seohosting.com to further dilute footprints.
4. I add a 468×60 ad unit directly below the title of each post (below the title, but above the content) and a second one directly below the article. Then, depending on the theme/template, I’ll add a different ad unit (the size is determined by the theme/template) to the sidebar somewhere. This saturates the site pretty good with ads, without overdoing it and the CTR is pretty decent. I used to use a large rectangle unit directly below the title, but google frowns upon that these days. They don’t want to see a high percentage of ads above the fold.
5. If using WordPress, I change the permalink structure to post name (http://www.mysite.com/sample-post/)
6. If using WordPress, I also go to “Settings,” “Reading Settings,” and I change “Blog pages show at most” to 1. This reduces duplicate content and canonical urls.
7. If using WordPress, I also get into single.php and index.php and I delete the code that displays the date and time stamp (because the date is irrelevant for this type of site and would only make the site look old and stale over time,) the comment fields (again, it just isn’t needed and when all of your articles have zero legitimate comments, it only looks bad,) the category link (reduce canonical urls,) and any other blog-like links/info that the theme/template you’re using has.
8. In the sidebar, I show the last 10 most recent posts, I link to each category (there is usually just one… on a new site anyway) and I add the link I previously mentioned (the one to an authoritative competitor site.)
9. I add my content. I usually start off with 4 or 5 articles, get the site ranked, and if it does well then I’ll continue to add content over time. If it doesn’t so well then I never add more content (they aren’t all winners.)
10. Once my content is published to the site I start building links. When targeting long-tail phrases that aren’t real competitive, it’s typically pretty easy to get them to rank.
That’s it! Follow those steps and I have no doubt that your adsense sites will rank well in Google and earn you some good money, as mine have for me.