If you’re one of the many people who still think Twitter is a waste of time I predict your thoughts will change soon. Twitter is a very powerful networking tool and it’s not only useful for Business to Business networking either! More and more people, including potential CUSTOMERS are using Twitter and one feature they offer makes Twitter INCREDIBLY profitable and that is SEARCH!
Twitter Search provides many benefits. Probably the most talked about is its ability to track brand awareness. Just do a search for your name, company, product etc. and you’ll see every “tweet” that mentions that word or phrase, from the newest (usually seconds ago) to the oldest.
But one thing that that I’ve found, which has incredible profit potential, but is rarely talked about (I haven’t heard ANYONE talk about this yet) is the ability to find potential customers who are minutes, even SECONDS away from buying! There is no other social platform, or platform in general for that matter, that I know of that allows you to see and connect with people who LITERALLY have their credit card in their hand!
Here’s what I mean. Type any or all of the following phrases into Twitter Search:
thinking about buying
will be buying
(put the search phrases in quotes for more targeted results)
There is incredible opportunity in that, which means idiots will also see it as a new spamming route. Take my word on this, Twitter isn’t the place to spam! If you start spamming these people your account is going to be removed quickly and people are going to block you!
Spamming won’t work with this! BUT, if you happen to have a blog post etc. about the product/service these people are about to spend money on, with maybe a review or something helpful, and you sent them a manual, useful @reply letting them know about it…
I haven’t done anything with this, but I know if a solid plan was put into place and alot of thought was put into it, this could turn into something very profitable!
I had originally told my clients over at Coaching with Josh about this and planned on keeping it behind closed doors there, but I realized it’s going to be talked about publicly whether I blog about it or not, so I might as well be one of those who do it… so there you go, take it how you will!
photo credit: Fosforix