Earlier this year I revealed that the only traffic generation secret was that there is no traffic generation secret. Today I’d like to hit on link building, because many people think the same way about building links as they do with traffic generation.
The first and possibly most important thing I’ll say about link building is that you shouldn’t be spending your valuable time seeking out top-secret pages that give followed links!
Sure, you could probably find some, but in most cases the time investment isn’t nearly worth it. Most of the time these “top secret” high PR pages aren’t nearly as valuable as you think and how long did it take you to find it? It’s just not worth it. The time you spend searching could have been used more effectively!
Instead, spend your time executing some or all of the known link building techniques:
- writing good content that invites links (natural linking)
- article marketing
- reciprocal linking
- guest blogging
- creating WordPress themes, tools and other applications that others can embed onto their site with a link to your site.
- leveraging pre-existing sites
If it’s tough for you to obtain links on authoritative sites don’t worry about it! I guarantee you could obtain more overall authority with 10 or so incoming links from pages of low authority in ONE day than you could with one page of good authority in a week or more!
The average internet marketer with less than a year of experience, and some with more than that, spends ENTIRELY too much time looking for gold mines and top secret methods. Those who concentrate on the known methods, work hard and never give up, are the ones who get those top 10 rankings sooner!
Something that I wish more people understood is this: ALL of the information that you need to be successful online is out there and you’ve probably already heard 99% of it multiple times! Don’t waste your time looking for shortcuts and goldmines! Whether it’s link building, traffic generation or anything else, concentrate on known methods and take action!
photo credit: Cristina