That statement probably shocks alot of people Just browse around some Internet Marketing blogs, forums and sites in general and it won’t take long to hear people talking about how great Squidoo, HubPages etc. is. People love these services because Google LOVVVVES them, right? Wrong! That’s what people believe, but it’s not true at all.
Google ranks every single page on the Internet separately. Read any article on the Internet from Matt Cutts (Head of Google’s Web Spam team) and although people love to twist what he says into what they want to hear, you’ll notice that he always comes back to that basic truth.
Google doesn’t care what root domain a page comes from. Among many other small things, Google primarily cares about how many links are pointing to that page (not the root) and how much authority those pages that link to the page posses. So if a new page from a service like Squidoo, which allows anyone and everyone to create their own page (lens) tends to have more authority than a basic new page on a new domain, it’s not because Google “likes” squidoo.com it’s because the pages that you create are getting some authority from within Squidoo.com (internal links) which will obviously give them a little boost in rankings when targeting long-tail phrases.
So, I’m not denying the fact that some of these services do indeed allow you to create your own landing pages that possess a little authority from the start. And I’m not saying these types of services are completely worthless, but I am saying they are highly overrated!
Why do I say this? As a clever member of my Internet Marketing Coaching Forum pointed out the other day, services like Squidoo, HubPages etc. provide something very similar to what article directories provide, which is basically a landing page with a little preexisting authority.
The answer is very simple. In my experience, and I have alot of it in this area, article directories convert much better than services like Squidoo because although article directories serve ads that do not benefit you, the author, they are generally more focused on YOUR content.
That alone doesn’t offer much reason not to create a squidoo lens (for example) for each phrase you want to target, just as you would with an article being submitted to article directories and you can do that and you’ll probably see results.
But, is it a good time investment? I’d rather use a good article submission tool (a new article submitter coming soon, stay tuned) and get my articles to the best article directories quickly and easily so I can move on to my next phrase than spend time creating a new lens, HubPage, Knol etc. The top article directories are going to provide the same result, if not better, so why waste time on services like Squidoo?
If you’re creating Lenses (for example) just for the existing authority I wouldn’t say you’re making a mistake, but if you’re actually promoting a squidoo lens, you’re making a mistake! For one thing you’re sharing the advert revenue. WHY promote something that is going to earn you 50% of the overall revenue when you could be promoting something (your own page) that earns you 100% revenue? Just because it starts off with a little authority? It doesn’t take long to get a brand new pages authority up to that of a new Squidoo lens!
This post was somewhat of a rant and I probably went off point a few times, so I apologize for that. This is just something I’ve been wanting to get off my chest for a while. I hope it helped clarify a thing or two.
image credit: andraspfaff