I started my Internet Marketing career back in 2004, writing articles as a “ghost writer” and selling them for $11 per 350 word article. Then I learned how to promote my website (my only website at the time) with articles (along with SEO and other marketing techniques,) and started making a few bucks from adsense and affiliate sales. Then I learned how to write an ebook and I sold that ebook, which taught people how to effectively market with articles, and made tens of thousands of dollars with that. So I wrote more ebooks and made much more money from them.
Then, after Jonathan Leger promoted that first ebook back in 2005 (or maybe it was 2006?) I learned the POWER of email marketing. So I learned about that and started building email lists. Then, over time, I realized that software products typically sell much better and solve more problems, so I started outsourcing software development. Then I started doing $5,000, $10,000, $20,000 and even $40,000.00 promotions to my lists!
Then I realized, if I only knew how to code, I could save thousands of dollars, get products done quicker, produce better products (no more communication errors) and kick out many more products and at the same time build my lists MUCH faster … lists full of proven buyers.
I’m still learning the coding part. I’m fairly proficient with HTML and I’m learning PHP and MySQL currently, but there is no doubt in my mind that once I am proficient with a few good coding languages I will once again multiply my income.
So why am I giving you a run-down of my Internet Marketing? It’s not because I like to brag. The fact is I’ve been Blessed and I constantly strive to remain humble. But I want to share with you what has worked for me, so that you might decide to go down a similar path… a path that has been very kind to me over the years!
You don’t need to go down the same path… many paths lead to success, but there are a few skills I HIGHLY recommend you learn if you want to be a successful Internet Marketer!
1. —> CODING! < --- It took me YEARS and years and years to realize the potential in coding and I have to admit, I owe this to Jonathan Leger, who not only showed me the enormous power of email marketing, but who also showed me the enormous power of developing your own software! For the longest time I was perfectly content with outsourcing all of my coding. But after working with Jon, I’ve realized that a good coder can get his own product done 10x quicker (or more) and make it potentially 10x better and save thousands and thousands of dollars at the same time!
That’s HUGE because even if you have a great coder you’re outsourcing to, he can’t read your mind and the best you can do is TRY to explain exactly how you want things. This may not sound like a big issue, but believe me, I’ve outsourced MANY software projects including systems that have $100,000+ invested in them. Coders who write their own code and develop their own products are almost ALWAYS many times more successful than people with similar marketing knowledge who outsource all of their development! If you plan to be in the Internet Marketing space long term, LEARN CODE!
2. List Building – I’ve probably said it 1,000 times over the years and I’ll say it once again: The Money Is In The List! If it weren’t for my lists I would have a JOB right now. It’s that simple. You can constantly fight with the search engines and other sites building traffic to your sites in order to get more and more people to them (it’s a never ending battle) or you can put that time and effort into building your list and literally have money on demand! This isn’t hype, email marketing is the real deal. Email marketing has made mannnnnnnnnnnnnny millionaires and it is probably one of the, if not THE, most realistic and relatively easy ways for an “average Joe” type of person like me to reach 7 figures.
3. Outsourcing – Obviously the more you can do on your own the better. After-all, I just said learning to code is huge. HOWEVER, if it weren’t for outsourcing I would be limited to writing content, conducting SEO and selling ebooks for the most part. And while I’ve made alot of money doing those things and there are millionaires out there who do just that, there is SO much more potential online that you could be tapping into and all you have to do is find qualified people to do those things, whatever they are!
I’ve spent close to $100,000 on oDesk, probably more, over the years outsourcing different projects. And while I would be MUCH better off if I could do all of those things myself, I can’t (for now.) So outsourcing is still better than just not doing those things!
4. SEO – I almost didn’t list this one, but if you’re in the Internet Marketing niche, you really do need to know SEO. You don’t need to be an expert, but you do need to know how SEO works and you need to keep up with the SEO world for the most part, simply because if you’re going to be marketing to Internet Marketers, they’re going to expect you to know. AND search engines are one of the better traffic sources… traffic that you can retain via email marketing. So I do recommend you learn SEO, if you haven’t already, and subscribe to some of the top SEO newsletters so you can “stay on top of the game” as much as possible.
5. Social Media – This is looking to be the future of free traffic generation, so staying on top of the most popular social media sites is definitely a requirement for any Internet Marketer! I admit, I’m not much of a social media expert, but I do keep up with the latest happenings in regards to social media marketing and I learn a little more each day.
Why Don’t I Mention Affiliate Marketing?
I’ve made a great deal of money with affiliate marketing. So why don’t I have that listed above? Because I don’t see it as a skill. If you have a list that converts, you really don’t need any skill at all in order to make loads of affiliate sales. You just need to be honest and recommend products that you really do believe are helpful. That’s it. Are there techniques that can be leveraged in order to make good affiliate sales? Absolutely and if you want to go that route, there is nothing at all wrong with that. There is alot of money it! One Week Marketing (OWM) is one coarse I highly recommend.
But if you build a responsive list that trusts you, the affiliate marketing part will come and in my opinion it’s easier to build a list than it is to master any affiliate marketing technique. Everyone IS different though, so I definitely wouldn’t say that applies to everyone. If you do decide to master an affiliate marketing technique, OWM is what I recommend. PotPieGirl is definitely the real deal and one of the only people I would listen to if I decided to concentrate on affiliate marketing.
So there you have it. If you can learn just a few of those skills and put them into action, you have a VERY good chance of making a good living with your online business, as I’ve enjoyed since I went full time in 2007 after getting out of the Army (did IM for 3 years part time while in the Army.) And if you can learn and master all 4 of those skills, it is very possible to earn a 7 or even 8 figure income online! Just start with one, learn it… put it into action and then start learning another!