Before I even talk about the subject of this post, I want to take a second to recognize one of the best Direct Response salesmen of all time, Billy Mays. Billy passed away last Sunday in his sleep. Billy is one of my role models and should be for anyone who is looking to become a good, ethical marketer. He promoted solid products and although he obviously used some well-known marketing tactics, he was an ethical person and one of the best Marketers to ever live! Rest in Peace, Billy Mays!
Now to the subject of this post. Almost every day there is a new “hot” Internet Marketing product that launches and if you’re a subscriber to any number of lists you know you’re going to hear about at least one of them, right?
Many people get annoyed when they’re pitched to over and over and over again.
While I don’t blame anyone for being annoyed when someone ONLY promotes to you and never offers free information, I want to explain why people like myself always seem to be selling something.
If you’ve been marketing online for a while this will be no surprise. This post isn’t to teach veteran marketers anything. It’s simply to make it clear to those struggling to make money online, so hopefully they understand that just because someone is trying to sell something to them, doesn’t mean they don’t honestly want to help!
Approximately every 18 days, sometimes sooner, sometimes later, I send out an email to my mailing list. This email is a promotion and yes, I want you to consider buying it because if you do, I’m going to make money. I’m not a liar, a scammer or a cheat. I’ll be the first to admit it. I promote products because I want to make money. It really is that simple.
BUT, there is something that separates the good guys from the bad and that’s quality! Nearly every day I receive email from other marketers with lists. Some of these people have small lists, while others have lists of 100,000 and more. These people ask me if I would like to do an “ad swap” or something similar. They don’t mention any particular products or anything else.
What is their goal? Their goal is to make money and/or generate leads. They could care less what the product is, how good that product is and whether or not it’s going to help their followers.
THAT is where most people go wrong and THAT is what gives people like me a bad name.
I simply will not promote a product that I don’t believe in. I’ve been contact by several VERY well known marketers who wanted me to promote their products. That’s kind of how you “get in” their groups. You promote their product then they promote yours. They were very surprised when I said “Sorry, this isn’t a product that I believe will benefit my subscribers.”
I burnt bridges but I kept the integrity of my list and that’s exactly why my list (in most cases) converts 10 times better than the lists of these well-known “guru’s”
The Moral of the Story is This
Not every product is for everyone! On several occasions I’ve received replies to promotions from subscribers telling me their situation and I’ve told them that this product probably isn’t best for them at this time.
I find good products and I recommend them. Whether or not that product is best for you at that particular time depends on what you’re doing. There are MANY different Internet Marketing business models out there. If what I’m promoting doesn’t fit into your business model then I don’t recommend you purchase it!
What I’m trying to say here is this: Just because someone regularly recommends products doesn’t mean you should buy EVERY single product they recommend! At the same time, just because someone regularly recommends products doesn’t mean they don’t have your best interests in mind!
When people like Andrew Hansen, Mark Mason, myself and other ethical Internet Marketers promote a product you can rest assured it’s an honest recommendation, but we would never recommend EVERY single person on our list purchase it.
Selling is part of every business. Be sure to stay away from the guys who pitch something to you day after day after day because you know they don’t find good, honest recommendations every single day, but don’t let those guys give the good guys a bad name