5 Steps to Internet Marketing Success

July 4th, 2009 | 61 comments

internet marketing successMy good friend Mark Mason twisted my arm once again and talked me into doing a recorded call with him for his new PodCast he’ll be publishing soon (July 15th) on his “Late-Night Internet Marketing Podcast.” In that call we talk about 3 Steps to Internet Marketing Success and I liked the idea so much I wanted to write a blog post expanding on what we talked about in the call.

(Go to that URL and sign up for the PodCast though! Mark may not be a full-time Internet Marketer, but he makes a nice extra income online. I won’t disclose his offline income, but it exceeds my online income. So that may tell you why he is a part-time Internet Marketer ;)

It didn’t take me long at all to come up with the 3 most important things you must realize in order to find success online, but once we were done with the call I realized I could have gone on and on and on about those things and I could have added to them.

As obvious as some of these may seem and as often as you may have heard others state the same thing, the following are EXTREMELY important points to understand if you want to find success online!

1. Pick an Internet Marketing Business Model and stick with it – Ask any “newbie” to Internet Marketing what his or her biggest problem is and 9 out of 10 of them will say “Information Overload.” The root of this problem almost always comes from one thing: The person not knowing which business model to adopt and/or trying to do too much at once. It is GOOD to diversify (which I talk about below) but NOT in the beginning.

You need to start out with one business model! It doesn’t matter if that model isn’t the most profitable. You don’t have to do that one model for the rest of your life. But someone who is just getting started is going to have a VERY hard time being successful if he or she is getting confused by trying to figure out multiple models at once, which WILL happen 99% of the time!

Instead, pick one model that seems “doable” and DO NOT even think about another model until you have figured that one out and had at least moderate success with it!

2. Don’t be afraid to invest in knowledge and tools, but be selective – I’ll be the first to recommend a good product. As Andy Beard once stated, Information Products are kind of like outsourcing research and the more knowledge you have the better, but if I’m learning I’m not going to buy every product that is presented to me whether it’s good or not. I WILL however buy every product recommended to me from reputable sources if it is focusing on the business model I have adopted!

The problem is that there are alot of savvy, veteran marketers out there who know exactly what is going through the minds of “newbies” and they leverage that and talk alot of people into buying xyz product when they don’t really need it!

Bottom line: If your business model is Niche Marketing (for example) and a reputable source recommends a good niche marketing product, buy it if you can. BUT if your business model is Niche Marketing and someone recommends a product on PPC, DON’T buy it, you don’t need it!

There are alot of good products out there and you should be investing in your business by purchasing solid products that will help you improve your skills in the business model you’ve adopted, but don’t let smooth talkers get any money from you in exchange for a product that is simply going to confuse you and put you off track!

3. Outsource as soon as you can afford to! – You may be surprised how much work is outsourced by successful business owners, both online and offline. Using myself as an example, I outsource ALL of the design work in my business, most of the technical/coding and writing work and paid services do much of my other work. I’m basically left with writing blog posts like this one, writing emails to my lists and working on future sites and products.

If you do all of your own graphics, coding, writing, product development etc. success is going to take a LOOOOOOOOOOONG time to find you!

I know you may not have much, if any, money to outsource. That’s fine, I didn’t when I started either. But there will come a time when you can! For the first year or two you should be reinvesting every dollar you make back into your business. This will speed up it’s growth dramatically. If you and/or your family is relying on the money you make online and it’s very little, get a job! I know it’s hard to hear that and accept it, but it’s what should be done.

4. Diversify once you’ve mastered that business model – Diversification is job security as an Internet Marketer! If you rely on one mailing list, one adsense account, one Adwords account etc. what happens to your income if that account is suspended or something else happens? It ceases to exist, that’s what happens!

It’s very important to stick to one business model AT FIRST! But once you have at least moderate success with one business model you should move on and learn another! EVEN IF you make MILLIONS with the first business model you adopt, which is unlikely, but possible. I STILL recommend adopting a 2nd and eventually a 3rd and more. You NEVER know what might happen!

I’ve heard of more than one situation where smart businessmen lost 6 and even 7 figure businesses do to their business not being diverse!

5. NEVER give up! – This doesn’t really qualify as step 5. It’s something that you need to understand at ALL times! From day 1 you need to realize and accept one thing. You WILL fail! It’s inevitable. No highly successful person succeeded all the way to the top.

Failure is part of success just like a cough is part of a cold. When you fail you shouldn’t be surprised. You should be happy that you’ve reached one more step toward success.

I’ll say it again: You will fail! You will fail again. You will fail again and you will probably fail again after you failed the first 2, 3, 4, or 5 times.

EVERYONE FAILS! The difference between those who succeed in the end and those who don’t is those who succeed in the end didn’t quit when they failed the 1st time, the 2nd time, the 3rd time or any other time!

In closing I’ll leave you with one of my all time favorite quotes:

“Brick walls are there for a reason. The brick walls aren’t there to keep us out. The brick walls are there to show us how badly we want things…the brick walls are there to stop the people who don’t want it badly enough!”

–- Randy Pausch

Those brick walls are the failure we all come across!

img credit: Zara




61 comments

  1. Mark Mason (78 comments.)
    4th July, 2009 at 12:42 am 

    Hey Josh — thanks for mentioning the podcast (and contributing the interview). I am really excited about this project, appreciate the help (and the mention in the post.)

    Number 5 above is the key, and it applies to a lot more than Internet Marketing.

    Thanks again,
    Mark

  2. Jackie from Affiliate Marketing Wahm
    4th July, 2009 at 12:48 am 

    Hey Josh,

    Great post. I totally agree with sticking with one business model in the beginning until you have success with it. What I find most newbies don’t have a realistic idea of how long it takes or what success looks like so they keep thinking it’s not working and move on to something else thinking they just aren’t doing it “right” when in actuality they probably just haven’t tried it long enough.

    Great post.

    Jackie

  3. Gunter Eibl from Get Articles Done (2 comments.)
    4th July, 2009 at 7:13 am 

    Hi Josh

    good advice. The biggest challenge is to get things done. There are so many many ways to make money and surprisingly many of them really work!

    But they only work if you pick one route and stick to it. YOU have to make it work, it doesn’t work from alone. It’s too easy to get distracted and then you loose.

    Also agree on outsourcing. If you can, do it. The Internet marketing stuff is so much work it’s amazing, even if you focus on just one strategy.

    Gunter

  4. Finance Advisory Stop
    4th July, 2009 at 12:12 pm 

    Great post Josh. I’d agree with the few others that #5 is the most important. Don’t get me wrong though, they are ALL important, but I think #5 has some priority. Too many internet marketers (or wannabe’s) fail because they just give up.

  5. Mikael @ Retire Rich (11 comments.)
    4th July, 2009 at 6:46 pm 

    I don’t know which point to comment on because they are all so true. So even though I feel that the failure part is vitally important I also think that you have hit the nail on the head with point number 2 about not buying products that you don’t need.

    I know from myself how hard this can be. Take for instance PPC Bully that was just launched and the incredible videos that they made. Sounds like a super product. However I am focused on niche sites making money with Adsense and PPC Bully is NOT the product I need to become better at what I do. Luckily for me the price was quite high so it was easier to resist but had it been $37 I am sure I would have bought it even though I didn’t need it.

    So not only newbies buys something they don’t need :)

  6. Deneil Merritt
    4th July, 2009 at 7:16 pm 

    Great post, I see where I went wrong in the beginning. I didn’t stick with one business model. I will stick with the business model I have now and see how it goes.

  7. Michelle Adams (20 comments.)
    5th July, 2009 at 10:08 am 

    Josh the five points you’ve shared are spot on!

    One thing I learned along the way also was that not only is it a good idea to focus on one method at the beginning but to just take advice from one mentor, two at the max.

    Receiving loads of ‘advice’ can really undo a newbies success as they receive conflicting messages about ‘what works’.

    You know I refer to you as my ‘myth buster’ or ‘due North’ at ‘Coaching With Josh’ and having that point to come back to has been critical to my success; never falling far off course because you’d give me the facts I needed to keep on track.

    In my humble opinion I consider this to be one of the most valuable pieces I’ve seen you write and if every newbie could commit to applying what you’ve shared they’re almost certain to succeed.

    I love your favourite quote and have clawed my way over many brick walls to success. :)

    A seriously valuable post!

  8. The Bad Blogger (2 comments.)
    5th July, 2009 at 2:10 pm 

    Just browsing blog to read and found your site, I love to read blogs to get information and ideals and to be honest with you, I like your content.
    Anyway number 5 is by far the most important of all, I have created a few blogs, but the “never give up mindset” really is very powerful force that really make me continue my journey to success.
    Thanks for sharing your thoughts and ideals.

  9. Kris
    6th July, 2009 at 1:48 am 

    Josh, Mark is right that #5 is the key. But it’s hard when you can’t get a good handle on #1 and #4.

  10. Sandra (3 comments.)
    6th July, 2009 at 2:42 pm 

    Spot on again Josh. Not only do we have information overload, but when we do buy an occasional product, I often find it gets lost in the jungle and I end up forgetting it. As Mikael mentioned, if the product is only say $37 dollars, it’s often hard to resist.
    As you say, the key is to stick to your plan.
    Thanks again.
    Sandra

  11. An Expert Marketer in Phoenix, AZ (2 comments.)
    6th July, 2009 at 2:44 pm 

    I am guilty of “buy everything – do nothing”. I spent the first few years of my Internet Marketing career in “sponge mode” where I basically read everything I could get my hands on. Once I picked a method and wrote down specific goals to complete that method – things took off for me.

    I’m just now getting into the outsourcing part of things. It seems to be working very well for me as long as I remember to specify in excruciating detail what I expect from my outsourcers.

    Thank you for your internet marketing success emails and posts.

  12. Mark Sierra (28 comments.)
    6th July, 2009 at 2:46 pm 

    I particularly like the point about outsourcing. For the longest time I would avoid it because I wanted to save the money and thought I could do it all myself. I then discovered that my time (and mental stability) were more important so I’ve been increasing my outsourcing tasks.

  13. mark harrison (3 comments.)
    6th July, 2009 at 2:52 pm 

    Josh,if I can really push home the point about outsourcing…it really made the difference to my online biz as I now get all my articles,ebooks and social bookmarking done by outsourcers and all I do is blog posts and comments and that’s it. If you haven’t done it yet,do it today!

  14. Steve Sponseller
    6th July, 2009 at 2:57 pm 

    Josh,
    Those are all great tips! #5 is a big issue for me – it’s easy to quit or “jump” to some other business model when things don’t go like I planned. But, I’m NOT giving up and I’m sticking with my business model to achieve success.
    Thanks!
    Steve

  15. Stuart Stirling (2 comments.)
    6th July, 2009 at 2:58 pm 

    Awesome post Josh..thanks a bundle!

    I would love to start outsourcing more of my work..I think that is where I’m at right now..and am feeling the boundary..

    I’ll be sure to check out the podcast too. Cheers

  16. Juhani Tontti
    6th July, 2009 at 3:00 pm 

    Fine post again Josh!

    Some comments came into my mind: you urge a newbie to pick ONE model and to stick with it and not trying anything else.

    Ok, sounds fine but…How a newbie with zero experience can pick a business model. Shouldn`t he rather try some of them and then to pick/stick?

    For most of the newbies, even the word “model” is an unclear term.

  17. Shaun (make money online)
    6th July, 2009 at 3:21 pm 

    That’s a fantastic quote by Randy Pausch. Man, his last lecture was influential to me. I think about it all the time when I start to get down or think something isn’t possible.

  18. shiva
    6th July, 2009 at 3:36 pm 

    Hi Josh,

    I follow your posts regularly. I wonder there are very few people out there in this Internet marketing field who provide value with every post they make. This post is definitely an eye opener for the newbie marketers. The best part is you made it look so simple though the step 5 scares people a bit, it might provide enough heat in them to reach their goals.

    I wish success for you, myself and every other marketer especially the ones who read this post.

  19. Ray (1 comments.)
    6th July, 2009 at 3:40 pm 

    Josh,

    You are absolutely dead-on regarding point number one. That is the problem I have had and the going back and forth between business models is both destructive and a complete waste of valuable time. Like you said, stick with one, and make it work before moving one.

    Thanks for a great post.

    Ray

  20. Jimmy Adames
    6th July, 2009 at 3:46 pm 

    Jumping from opportunity to opportunity created a log jam of obstacles along the way for myself.

    It sucks having to play catch up but I preach this to everyone who ask for my advice – STICK TO ONE THING when you start – then consider diversifying to ensure long-term success.

    Great post Josh!

    Jimmy Adames

  21. klik
    6th July, 2009 at 4:11 pm 

    Good post.

    I think I’m doing pretty fine on points 1,2,3… now if only I can manage to scale quickly…

  22. Bruce
    6th July, 2009 at 5:14 pm 

    You’re so right Josh. – great post!

    Internet marketing is full of ‘shiny objects’ that can distract even the most focused sometimes. If you’re not careful, its easy to get overwhelmed with opportunities and never get anything done.

    In IM I’m convinced LESS is more.

  23. Philippe (3 comments.)
    6th July, 2009 at 5:29 pm 

    Hey Josh I started my Internet Marketing Venture in January of this Year, I failed in picking up a business model and sticking with it. But It’s okay, I LEARNED

    I was like a chicken with no head, running around everywhere looking for the easiest, quickest way of making money online…. I failed but I’m still here because I LEARNED from my mistakes.

    Also, I caught my self buying tons of product that I didn’t use… I LEARNED the hard way.

    Then, I tried to diversify but I had not mastered any technique yet. That caused me to loose a lot of time, effort and money but it’s okay; I am still here because I LEARNED.

    Now, after learning so much about the points you’ve mentioned in your blog, I feel great. I have not yet attained the success that I want but It’s slowly getting there.

    The worst part is that I have read the same kind of advise before but I didn’t listen.

    Thank you for words of wisdom, they really help us newbies out there, especially for the ones that are listening.

    YOU ARE RIGHT, all the points you mentioned in your post are absolutely right. If newbies and more experience IM read these points and obey by them, THEY WILL, WE WILL succeed.

    Take care and keep doing what you are doing; you are doing it right and you are good at it.

    p.s. I failed many times but I LEARNED a lot from these failures. If you don’t see it that way, you will eventually quit… and this is not an option for me.

    Kind regards

    Philippe

  24. Ric
    6th July, 2009 at 5:39 pm 

    Josh, I will link this to my site to reinforce these exact points I am blogging on. The question I ask people, because the word is tossed around generically, is what is success to them?

    It’s always interesting to see the varied opinions.
    Regards

  25. Paul
    6th July, 2009 at 6:05 pm 

    Great post and so true. Information overload and diverifying too early leads to dissipated energy and too broad a focus. Much better to pick one model and focus totally on it.

  26. Quincy Barrett (1 comments.)
    6th July, 2009 at 6:30 pm 

    Josh, I agree with all of the points you made. As an addendum to #5, I’d like to add, ‘celebrate your successes’. No matter how small they are.

    Celebrating successes keeps you inspired and motivated to keep going, and moving forward toward the results you desire.

    While, on the other hand, continually focusing on negatives and things you didn’t do, only frustrates you, makes you angry and distracts you from your goals – rather than seeing what worked and continuing to do that.

    Also, as humans we tend to look at failure as a bad thing. Failure is only an indicator of what didn’t work… once you know what doesn’t work, you now know what NOT to repeat. It’s an indicator that something needs to be tweaked or adjusted so that it will work.

    Keep up the great posts, Josh! Have a great day.

    Quincy

  27. Paul Easton (3 comments.)
    6th July, 2009 at 7:29 pm 

    This is gold……simple but so true…….

    Paul

  28. Anthony
    6th July, 2009 at 7:43 pm 

    Hey Josh,

    Great advice! I am a newbie and I have found that everything you say is true. I have been faced with a lot of information and have found myself overwhelmed. I have, though, been trying to focus on one thing and complete it. I have trained myself to pretty much ignore all of the “great tools” and the “product launches” until I have actually completed something. I appreciate all of the great information you provide and look forward to more of it.

    Keep up the great work!

    Anthony

  29. Jonathan
    6th July, 2009 at 8:39 pm 

    The hardest thing for me has been sticking to one thing. I think I’m learning my lesson now. I’ve been focusing on only one site for the past two weeks and have been able to increase its rankings considerably. I don’t feel pulled away from the other sites anymore, which is good. Once I get this one site pulling in a respectable income, I’ll move on to the next.

    Thanks Josh

  30. MG
    6th July, 2009 at 9:27 pm 

    “Instead, pick one model that seems “doable” and DO NOT even think about another model until you have figured that one out and had at least moderate success with it!”

    This comment and another from your post on 29th Oct 2008 made me realize that I was wasting time and energy on useless trivial things (should I blog? Should it be this color? Should I do affiliate marketing?) So on and so on.

    In the end I had to get a clear focus of what I wanted to do which is create products first.

    I had to go through my feeds and unsubscribe (I only kept yours and a few other marketers who only post once a month), because in the end, I felt all these popular blogs are robbing me of time and energy, when I could be more productive right now.

    There was a phrase used (I can’t remember who said it) but it was in reference to wasting your time in front of the TV, it went something like “which side of the screen would you rather be on?”

    I’ve now made my choice.

  31. Ninah
    6th July, 2009 at 11:30 pm 

    Failure sometimes seems too tough to handle especially when I meet failure after failure after failure. Makes me wonder if it will ever end. But I always believe we have no choice in the matter. There is simply no other way to get through this but to fail a couple of times. There’s just no shortcut. I hope one day it’ll all stop.

  32. Rick Imby (10 comments.)
    7th July, 2009 at 7:19 am 

    Hey Josh,
    Another great post. I have a problem with the business model thing. I tend to try to do too many things. One model one day.

    Rick

  33. Franck Silvestre (11 comments.)
    7th July, 2009 at 8:34 am 

    I can see that that this advice comes right from your heart.

    What is sad is that many people will not act on what you said because they’ll think it’s too good to be true.

    I know because when I got started, I saw a similar advice and thought it was great.

    Later on, when I started making good money, I found that what I was doing (And I paid hundreds of dollars to figure this out) was exactly what I found in a free article…

    Franck

  34. Deirdre
    7th July, 2009 at 10:44 am 

    Well my favorite one is never give up, you hear alot of stories of Make thousands in a week, ye right, you have to learn the basics, when you are a newbie, I was, we all were, think as your first few months as foundation level in University, you will learn so much , but then choose a direction and excel in one, then branch out, but keep working, sometimes it can take months (for me anyways ) for a campaign or project to show results, have faith!!!!!!

    It all does fall into place!!!!

    Oh my biggest help/tip to keep me focused and keep my sanity!!! is to write out a plan and goals for days and weeks, (on a sticky, notepad, tick off as you go) so as to keep focused and not forget what I have done and what I have to do….!!!

    So what if you feel like giving up, throwing the lap to out the window, if it was too easy it would not be any fun…..And when you have money INVEST,,, out source and get tools to make your life easier, and

    ENJOY ….

    Deirdre

  35. Glenna (2 comments.)
    7th July, 2009 at 7:53 pm 

    Wow Josh, This post is spot on. I started with little money to invest which helped me to say ‘no’ to a lot of offers that flooded my gmail acct. Looking back now, I’m glad because each of them would have had me going in circles with goes along with the choose one method and stick with it.

    As far as failure goes, sometimes what a newbie thinks failed actually has life after it sits awhile. Don’t be afraid to revisit the stats on those failures and see what happened to them. You might want to ‘revive’ one of them.

  36. Likuasa
    7th July, 2009 at 8:43 pm 

    Thanks Josh,
    I’ve very encouraged by you by 5 guides.
    1.I know where my weak points are – easily discouraged, putting it down to newbie/lack of technical knowledge.As a result, I have tried 4 different models and I haven’t had any success with any of them and I have been trying for nearly a year now; all because I did not have the persistance to stick with it. I was defeated by the brick wall.
    2. Lack of marketing skill too – how to do it, where to go as PPC is too expensive.
    Your point no. 2 – is very relevant to me. I have bought a lot of stuff that I haven’t used or cannot use. Your advice of not letting smooth talkers sway me, is appreciated.
    I took a course with one of the business models, I see what you mean by buying only what is related to the business model I am doing.
    3. Thank you for this advice. I have been hesitant, because I thought I’d be spending money I do not have.
    4. I appreciate your 4th advice.
    5. This is the best for me, as I have been defeated too easily. I have been encouraged that others who have failed have picked up the pieces and tried again, and again, and again, until they overcame the brick wall.
    Thanks a lot Josh.

  37. Rays Beating His Bulge (1 comments.)
    8th July, 2009 at 2:45 am 

    Success is the ability to move from 1 failure to the next with enthusiasm and optimism until you………..sorry I’ll have to get back to you on that!!

  38. nette
    9th July, 2009 at 6:11 am 

    I enjoy reading your emails and thank you for sharing your precious knowledge with others.

    I’m a newbie and though I just started receiving your emails, I feel that you are reputable and will only recommend good products.

    my 2 cents: it would help if this comment box came right after your blog. I had to scroll down 37 messages to get to this comment box and i wasn’t sure i was going to find this box at all!

  39. Ray Michaelson
    9th July, 2009 at 9:30 am 

    Hey Josh! You know you made some valid points in this article. I think too that the biggest problem for “newbies” is deciding how to start their campaign.

  40. blog bisnis online
    9th July, 2009 at 11:04 am 

    I agree with that, we have to focus to our business model, if not it will make us confuse, what to do.

  41. Rod Macbeth (1 comments.)
    17th July, 2009 at 9:04 pm 

    Very sound advice. I know starting out I was all over the map.

  42. Mikegervis
    18th July, 2009 at 2:50 am 

    Josh thanks for the wonderful post. Also thanks to PotPieGirl for recommending your blog and post.

    You give me the strength and courage to fight on. Just the other day I was talking to friend about how much i feel like giving up!

    ….nothing but fail..fail..fail…!! It blows my mind to see how much I have fail and still not quit yet.

    Thanks again as you said…pick a IM model and stick with it…You’ve just turned on the flood lights to what i should be focusing on.

    Thank you again…Josh

    MikeGervis

  43. JR @ Internet Marketing (2 comments.)
    18th July, 2009 at 4:22 am 

    Excellent post Josh and I love the quote. I failed and still do, I think every failure is a step forward because I always learn something new, but I have seldom thought of giving up, I believe in this business too much.

  44. gmoney
    20th July, 2009 at 1:06 pm 

    Ive been doing internet marketing for over a year now and have had some success. I love coming across new info and putting it to use. I look forward to implementing some of what I just read.

  45. Prem YPI (2 comments.)
    21st July, 2009 at 5:56 am 

    I liked your pragmatic point 2

    2. Don’t be afraid to invest in knowledge and tools, but be selective –

    This is one area where people remain skeptical to spend on.. atleast spend with time if not $$, it has great ROI

  46. trevor
    29th July, 2009 at 7:58 am 

    I think you make some very good points, my first attempt at online marketing was a hard going because I think I spread myself to thinly, I have recently stepped back and started again and now i am focused on making money on the internet

  47. bisnis internet
    31st July, 2009 at 6:16 am 

    Your steps is true, we have to stick to one business online model that we choice to make money, if not, we can get confuse with many method.

    Thanks

    david

  48. Flashback Monday - New Logo And eBook
    5th August, 2009 at 2:05 am 

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  49. Vic of BusinessAccent
    5th August, 2009 at 4:56 am 

    I love the post Josh,

    Outsourcing tasks that you can delegate to other people and become more focus on core more important things that can optimize your success is a great move. But my best in the list is the “don’t give up” wisdom that I always apply in all my undertakings.

  50. Peter Davies (1 comments.)
    6th August, 2009 at 4:19 pm 

    Great post – I like the advice of sticking to one busisness model at a time. One of my failures has always been trying to take on too much at once then burning!

    The outsourcing as well is a good one. Alex Jeffreys said you do not make money out of building something, you make the money out of running it – so stick to tasks that make you money!

  51. Udegbunam Chukwudi (19 comments.)
    19th August, 2009 at 4:26 pm 

    I’ve said this so many times. My problem with outsourcing is that it takes great effort to satisfy me. I’m kind of a perfecctionist when it comes to certain areas. Lord knows if I order a theme and it doesn’t meet my taste, I’ll twaek the life out of it till it fits into what I call the ideal theme. The free theme I use on my blog has undergone various changes till date and is still undergoing that with each new info I come across on SEO etc. Now wouldn’t it be a loss on my part to pay for something and not like it?
    As you rightly said, Outsourcing is not something you do in the begining but as time goes on, with continued success you will. Maybe when my blog maarks it’s first birthday, I’ll be strong enough to command guest posts, hire a few helping hands like my lil’ brother to manage the financial aspect.;) (Talk about keeping the business in the family)

  52. Ann @ How To Make A Website (13 comments.)
    30th August, 2009 at 9:23 pm 

    I don’t know what I would do without outsourcing, do it as soon as you can afford to. Even buying some basic articles for a few bucks is a big help, especially when you are working with more than one campaign.

  53. wowexploiter
    20th September, 2009 at 12:26 pm 

    At my job, I’m surprised how many business users cannot perform their own job function without IT having to do it for them. They’re outsourcing their work internally.

  54. Ken
    31st December, 2009 at 12:32 am 

    Thanks for the article. I feel like you are reading my mind! It is A LOT of work to do it all yourself. I’m glad to hear that you outsource. I’ve been considering it because my first website doesn’t look the way I’d like it to and I was considering hiring someone to polish it up.
    You nailed it with the info overload. I have purchased your Info Product Success Formula book and one other program and am going through them now. I get 5 or 6 offers a day and have finally forced my self to delete them all for now. I definitely trust you and appreciate the advice.
    Thanks for the never give up, I needed it.
    I’m thinking about trying the Instant Article Wizard. I am exhausted from writing 30 articles for my first site, and the thought of doing that over and over is not something I’m looking forward to.
    Do you recommend hiring a full time person to outsource to or hiring per project?

  55. Art H (2 comments.)
    6th February, 2010 at 8:05 am 

    Thanks again Josh for another spot on post.

    I came close to quitting not long ago, until I also discovered that I was pointing myself in too many directions and buying every shiny new product that promised a quick and easy payoff.

    So many of the products being launched by the gurus are just more distractions, usually offering more of the same old stuff just repackaged.

    Unfortunately, I’m still a sucker for an interesting $7 how to report that seems to offer a new angle on what I’m already doing.

    Funny thing is though, often times, I’ve gotten more useful information out of some of those Free and $7 reports than I did from a couple of the $197 “systems” I bought into.

  56. PJ Bess
    27th May, 2010 at 10:45 am 

    Josh,

    Great post! I know that as I was starting out I was tempted to buy several products that promised success but introduced different business models. I have learned over time which business model works for me and to build to proper foundation for that model before transitioning on to anything else. Outsourcing also helps to scale things up and to help one keep their focus on activities that actually make money and promote growth.

  57. Isa
    26th October, 2010 at 1:38 am 

    Hi Josh.

    Thanks for the inspiring post… I think it is great and very instructional. I also wish to thank PotPieGirl who mailed me this link. I give thumps up to all that commented sharing their own experiences…this is really great.

    I started my IM project for the past six months now and still am at ground zero… this is really baffling me! Now I know the reason of my predicaments… informationation overload due to reading too much from different coaches. Even though I have chosen to do Affiliate Marketing using the “Article Marketing” model, I have wasted time in considering different approaches and never started on any one. Now I know better.

    And the other four steps mentioned, I will surely be guided appropraitely. The comments by readers is gold to me… I have seen experiences of people who have traversed the same track.

    Thanks.

  58. Henlus
    26th October, 2010 at 1:46 am 

    You’re right, to succeed one have to be focus – take laser light as an example.

    I once suffered from information overload. I tried to write ebooks, design websites, promote affiliate products all at once. I didn’t went far until I FOCUSED on one thing.

    Focus is the key to success, I’ll say.

  59. Dwight (12 comments.)
    20th December, 2010 at 8:43 pm 

    This was an inspiring post Josh and people in the IM space would be wise to pay attention to point #3 and build their online business as they go along.

    Dwight Anthony
    Financially Elite Blog dot com

  60. david Hallstrom
    26th November, 2011 at 1:18 pm 

    Josh! Good post man. Im the first one to comment 2011. This post is still soo relevant. best I’ve read in a while.

  61. Amanda Gillam (1 comments.)
    17th August, 2012 at 3:30 pm 

    Just as David posted in 2011, it’s amazing to come back and look at an article posted 3 years ago, to see that it is still completely relevant in 2012.

    Focus is crucial if you are to be successful.

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