If I think back to when I started in the Internet Marketing space, the one thing that I heard more than anything else was “the money is in the list.” And that phrase has proven to be true, at least in my case.
A good majority of the money that I have used to support my Family over the years has come, in one way or another, from my email list. So for me to say that email marketing is valuable would be an understatement!
But, let me show you a few stats that one of my business partners came up with:
- The average email open rate is approximately 6.5 hours.
- The average SMS text message open rate is approximately 4 minutes.
- The delivery rate for email is approximately 26%.
- The deliver rate for SMS text messages is approximately 98%.
And to add to that, although I don’t know the exact numbers, I would say 99% of everyone 16 years old to … probably 65 or so own a cell phone.
Now let me ask you this: Which one sounds better to you? I know my answer is a resounding SMS.
But, don’t’ get me wrong, there will always be a place for email marketing. There will always be people who prefer email over text and there will always be situations where email is just the better option, so I don’t think SMS marketing is necessarily replacing Email marketing, but if your business DOES currently benefit from email marketing, then I BET it will benefit even more from SMS marketing!
These stats along with the incredible increase in SMS marketing over the past couple years got me and a couple business partners very interested in getting into this market…and we are…but I’ll save that for another day.
Today, I want to ask you, are you currently using some form of SMS marketing in your business? If not why? If I can generate enough revenue to drive a 6-figure business with email, then how much revenue can I generate with a different communication method that has PROVEN to be more efficient. That’s my line of thinking… hopefully it gives you something to think about as well.