It doesn’t matter what you’re doing online to make money, if you don’t run an email marketing campaign you’re leaving money on the table!
That shouldn’t come as a big surprise to you if you’ve been at this online thing for any time at all. This post wasn’t written to try to convince you to start one, I’m assuming you’ve already been told “the money is in the list” hundreds of times and it’s a very true statement.
However, for most, it’s not about the size of the list, it’s about how you use it
In other words, a list of 100,000 subscribers means nothing if you haven’t gained the trust of your subscribers…it won’t convert!
You may know that I didn’t get serious about my own list building efforts until early this year. I’ve had a list for several years, but to be honest with you I wasn’t confident in my own email marketing abilities, so the list didn’t convert. I was lucky to make ONE sale on a promo back then!
What I Was Doing Wrong!
There were 2 things I was doing wrong back then, that I’m now doing correctly:
1. I wasn’t REALLY helping my list! – I was taking the advice of so many email marketing “guru’s” and promoting everything under the sun, whether I honestly recommended it or not. If it had a good affiliate program I promoted it. The only thing I was concerned with was making money and as a result I made very little money!
2. I was targeting the wrong crowd. – I was promoting advanced Internet Marketing products to people brand new to making money online. (I go into much more detail about this is my recent, free report (“The Make Money Online Niche Exposed.”) Much like Dan Kennedy marketing offline (direct,) if you target the wrong crowd it doesn’t matter how good of a marketer you are, you’re not going to make a penny.
What I’m Doing NOW!
This is very simple…I help people!
Who’s list would you rather be subscribed to: Marketer A who constantly sells to you or Marketer B who sends you free information and only promotes products he/she honestly recommends? I know my answer and I know that’s the answer of mannnnny others because that’s what I do and it works extremely well!
For credibility purposes I’ll share some rough stats.
My list is composed of only 6,000 subscribers roughly. If you subtract duplicates (opted in multiple times for various reports etc.) and spam users, that number is actually much lower. That is NOTHING compared to some of the big names. I know there are people out there with lists of 20,000 or more, who can’t get their lists to perform nearly as effective as mine. Why? Because they sell, sell, sell and I give, give, sell!
Depending on the price, niche etc. I can generally bring in 50-100 sales per promotion. That may not sound like a very good conversion rate, but if you compare it to some of the claimed conversion rates of some of the big names and you factor in the duplicate subscribers and spammers, it’s actually very good.
My Email Marketing Strategy in a Nutshell
There are many strategies that could be used effectively, but I’ll share with you more or less what I’ve been doing.
This is very simple, yet effective!
I’ve collected a good majority of my subscribers through my free reports:
I write the report, put up a nice looking, professional squeeze page to collect names and emails and I promote the report on my blog, through article marketing, forums etc.
I send an email out roughly every 6 days (I use GetResponse.) I think that’s a good number because my subscribers don’t forget about me, yet they don’t get annoyed by me either.
I send them good, free information at least twice between promotions. Once I get to the promo mailer I only recommend a product I’ve actually used and like. If I haven’t found one I really like in that time-frame I just send out another free info post and skip that mailer!
I was initially hesitant to use my blog as a platform to feed my list content. I was worried that people would either unsubscribe from my mailing list or from my blogs RSS feed. That may be true, but everything seems to be working out just fine. My RSS numbers and list #’s are both growing. I do write some blog posts that don’t get sent out to my mailing list and I do send emails to my mailing list that don’t get published to the blog, so that gives incentive to stay on both.
That’s basically it folks! Retain your traffic. Once you’ve retained them HELP them and you’ll build trust and credibility!
Help people and they’ll help you!