This is such an important part of writing articles yet it is one area which is often ignored. When you are looking at writing for a market you should consider the people who would be interested in the product you are reviewing. When you know your readers you will know how to write for them.
If you stop for a moment and consider a product, you might like to make a list of the pros and cons of the product. These might be some of the highlights of your article. But dig a little deeper, would anything change when you have a readership in a different age group or from a different country? What about their religious or political views, will the way you write offend them?
Now you canâ€™t be all things, to all readers, but you can decide which group of people you are going to target your article to.
As an example you have found a great product on dating which you want to review. Now, you realize that you could attract many different groups and a generalized article wouldnâ€™t be the best way to write. What you should consider is whether you would be wise to write a number of different articles for the same products each one aimed at a different group.
There would be a different focus and way to write for young single men compared to young single women. What about older, divorced or widowed people who would also be interested in the product? Then, there are the people from other countries where dating is treated totally differently from the US. Or, the group where religion is the dominate part of their dating plans. You see each group is a potential purchaser but if you wrote for single teenage men, then you would offend and isolate most of the other groups.
By writing clearly for each group, you show your readers that you are writing directly to them. Consider newspapers for a moment, how many different papers are produced in your area daily? They might all have the same news, but they show it from a different perspective depending on their readership. They might be slanted because of their political views, and people of opposite views will normally avoid buying their paper.
Like minded people will read like minded newspapers, and articles. You will find very few seniors reading articles geared to teenagers and the opposite is true, very few teenagers will be interested in articles for seniors. By knowing your readers you show you have taken time to see what they are interested in and try and give them the articles they will want to read.