If this is the first you have heard of the big update Google did to their ranking algorithm the other day then I feel special. That’s because if this is the first you’ve heard of it, I must be the only Internet Marketer you follow. When that many people are talking about it, you know it’s big.
So Google recently make a big change to the algorithm they use to rank websites. This change negatively impacted thousands (probably closer to millions) of websites that Google thinks are “content farms.” A content farm is basically a site full of content that was created for the sole reason to make advertising money. In the IM industry the most common of this type of site is referred to as an “Adsense Site.”
If you’ve read my popular ebook Article Marketing Domination, and you put into place my article marketing strategies you probably haven’t seen any drop in rankings =)
This new update CONFIRMS the Article Marketing Domination techniques of:
- Only submitting your articles to the top few directories (not hundreds or thousands.)
- Not submitting your articles to your website AND article directories.
- Not pointing all of your links to the root (homepage) of your site… deep link when possible.
- Always producing good, quality content.
Many top article directories took a hit from this new update as well, because of all of the people who submit the same article (often low quality) to hundreds of article directories. The big ones like EzineArticles will gain their trust back because they are tightening their standards. For example, the minimum word for is now 400 words for EzineArticles and review times will be longer now, as they are being more strict with grammar and overall quality.
Just like always, it comes down to quality and moderation, as I teach in Article Marketing Domination. You can outsource article writing… you can even using a good spinner, but ALWAYS go over the articles before publishing them and make appropriate changes. You can submit your articles to a handful of article directories, but never overdo it and only submit to the highest quality directories.
For more on this update and some very good, detailed info and theories, check out Jonathan Leger’s “Google vs. Content Farms” blog post. Jonathan is a great guy who I’ve known for years now and he is one of the few people I trust in regards to SEO advice.