Effective Article Marketing

February 19th, 2007 | 2 comments

Article
The technique of getting free visitors to your site via article marketing is one that many do totally wrong. It is obvious that this technique is extremely valuable, as everyone is always talking about it. I’d like to let you in on my personal article marketing technique, in which you may copy or modify and use in your own way.

-edit- My article marketing technique has changed since I wrote this post. Because of this, the following information should be “taken with a grain of salt.” I do selective mass submissions now, as opposed to my previous advice to never mass submit.

1. Creation – I write an article a day. Of course there are days that I have too much going on and I just can’t get to it. If I don’t get the article written for that day I try to write two the next day. These articles need to be of quality. You want to provide information that not everyone is providing already. If you can constantly give good info, you will get a ‘following’ of people that look for all of your new articles and flawk to your site and mailing list.

It is VERY VERY important that you write an eye-catching Title. The title is what will make people view your article. If it is poorly written then you will quit simply lose targeted visitors. Equally as important is writing a quality signature at the bottom of your article. Contrary to popular belief, article marketing is NOT all about the free links you get. Yes, they do help, but the successful article marketers get their success from from interested viewers that want to learn more.

2. Submission – One thing that is highly misunderstood these days in regards to article marketing is that it is good to ‘mass submit’ your articles to services such as articlemarketer.com or isnare.com. This is NOT a good idea and I will tell you why. Most major search engines, like Google and Yahoo, LOVE unique content. When their bots crawl the web they are looking for quality, unique content to provide to searchers. So, if they see the same article on just a few, high ranking sites, they see that as quality and, in turn, serve it higher in the search engine results. This is what I do in order to get a BUNCH of traffic from my articles:

- I submit my articles to the top article directories, which are EzineArticles.com, GoArticles.com, ArticleDashboard.com and ArticleCity.com
- I Social Bookmark each article page on each site with the submission tool at OnlyWire.com
- I seek out a few ‘high visibility’ sites in my niche and ask if they would like to publish my articles. I now have a list of some very high visibility sites in my niche that regularly publish my articles.

3. Rinse and Repeat

Thats it, you don’t need to spend any money at all. Actually, spending money on services, such as ArticleMarketer.com is a waste of time and money!

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2 comments

  1. Alan - $100K Small Business Coach (1 comments.)
    27th July, 2010 at 12:10 pm 

    Thanks Josh.

    For article marketing to really work, requires a strategy, not just throwing some articles against a wall and hoping and praying that something will come from it.

    So, this is great advice.

    Writing articles is a great way to get both traffic and links for search engine traffic. But here’s something I discovered about the traffic side of it.

    When publishing on Ezinearticles I get the most traffic from one place, but the fewest links. Where the other ezines give me only about one unique visitor per ezine.

    Yet, if I distribute to a lot of ezines, I get just about as much traffic from all of them put together as I do from Ezinearticles. So, that still doubles my traffic, but I get more links from that large distribution.

    But, from what you are saying distributing to all of those small ezines may actually be hurting my search engine positions.

    Thanks for great info.

  2. [...] written several articles on article marketing and duplicate content and blogged about the effects of mass article submission. I’ve partaken in several heated discussions at the Warrior Forum on the matter as well. [...]

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